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SPEAKERS

Paulina Castillo (PepsiCo)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
Research Re-imagined: Contemporary Tales of Transformation

Raphael Alex de Sousa (qiip)
MONDAY
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"

Priscila Aramburu (de la Riva Group)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"

Patricia Fujisawa (SKIM)
TUESDAY
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"

Martha Rivera-Pesquera (IPADE Business School)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Magdalena Garcia Grisante (Coca Cola Company)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Raúl Gallego (qiip)
MONDAY
Keynote Speaker
Keynote Speaker

Jair Reyes (ABI)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Paulina Castillo (PepsiCo)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
Research Re-imagined: Contemporary Tales of Transformation

Raphael Alex de Sousa (qiip)
MONDAY
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"

Priscila Aramburu (de la Riva Group)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"

Patricia Fujisawa (SKIM)
TUESDAY
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"

Martha Rivera-Pesquera (IPADE Business School)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Magdalena Garcia Grisante (Coca Cola Company)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Raúl Gallego (qiip)
MONDAY
Keynote Speaker
Keynote Speaker

Jair Reyes (ABI)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Paulina Castillo (PepsiCo)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
Research Re-imagined: Contemporary Tales of Transformation

Raphael Alex de Sousa (qiip)
MONDAY
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"

Priscila Aramburu (de la Riva Group)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"

Patricia Fujisawa (SKIM)
TUESDAY
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"

Martha Rivera-Pesquera (IPADE Business School)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Magdalena Garcia Grisante (Coca Cola Company)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Raúl Gallego (qiip)
MONDAY
Keynote Speaker
Keynote Speaker

Jair Reyes (ABI)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Paulina Castillo (PepsiCo)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
Research Re-imagined: Contemporary Tales of Transformation

Raphael Alex de Sousa (qiip)
MONDAY
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"

Priscila Aramburu (de la Riva Group)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"

Patricia Fujisawa (SKIM)
TUESDAY
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"

Martha Rivera-Pesquera (IPADE Business School)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Magdalena Garcia Grisante (Coca Cola Company)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Raúl Gallego (qiip)
MONDAY
Keynote Speaker
Keynote Speaker

Jair Reyes (ABI)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Irma Wilde López (AT&T)
TUESDAY
Keynote Speaker
Keynote Speaker

Javier Rosas Delint (Kimberly Clark Mexico)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Fabiola Suarez (Fine Research)
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"
"New Trends on Healthcare Research in Latin America"

Fabian Echegaray (Market Analysis)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"

Diego Alarcón (The Coca Cola Company)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Elisa Romo De Vivar Villasana (DANONE)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"

Daniela Martínez (A+E)
TUESDAY
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"

Damián Gandolfi (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Daniel Lagache (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Irma Wilde López (AT&T)
TUESDAY
Keynote Speaker
Keynote Speaker

Javier Rosas Delint (Kimberly Clark Mexico)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Fabiola Suarez (Fine Research)
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"
"New Trends on Healthcare Research in Latin America"

Fabian Echegaray (Market Analysis)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"

Diego Alarcón (The Coca Cola Company)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Elisa Romo De Vivar Villasana (DANONE)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"

Daniela Martínez (A+E)
TUESDAY
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"

Damián Gandolfi (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Daniel Lagache (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Irma Wilde López (AT&T)
TUESDAY
Keynote Speaker
Keynote Speaker

Javier Rosas Delint (Kimberly Clark Mexico)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Fabiola Suarez (Fine Research)
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"
"New Trends on Healthcare Research in Latin America"

Fabian Echegaray (Market Analysis)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"

Diego Alarcón (The Coca Cola Company)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Elisa Romo De Vivar Villasana (DANONE)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"

Daniela Martínez (A+E)
TUESDAY
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"

Damián Gandolfi (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Daniel Lagache (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Irma Wilde López (AT&T)
TUESDAY
Keynote Speaker
Keynote Speaker

Javier Rosas Delint (Kimberly Clark Mexico)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Fabiola Suarez (Fine Research)
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"
"New Trends on Healthcare Research in Latin America"

Fabian Echegaray (Market Analysis)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"

Diego Alarcón (The Coca Cola Company)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Elisa Romo De Vivar Villasana (DANONE)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"

Daniela Martínez (A+E)
TUESDAY
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"

Damián Gandolfi (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Daniel Lagache (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Mónica Quevedo (Alicorp)
MONDAY
Human Protagonists: Empathising with the Main Characters
"ConnAction - How to apply insights in communication in order to lead consumers to action"
Human Protagonists: Empathising with the Main Characters
"ConnAction - How to apply insights in communication in order to lead consumers to action"

Manuel Garcia-Garcia (Ipsos)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Luis Cervantes (Virtus)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Laura Ruvalcaba (Brain - Brand Investigation)
MONDAY
Macrotrend: The Metaverse
"New Trends on Healthcare Research in Latin America"
Macrotrend: The Metaverse
"New Trends on Healthcare Research in Latin America"

Laura Romero (Ipsos)
MONDAY
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"

Jorge Galvan (DANONE)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"

Joeri Van den Bergh (InSites Consulting)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Kathleen Frankovic (ESOMAR)
MONDAY
Freedom to Publish
Freedom to Publish