15:00
ONSITE REGISTRATION OPEN
Check-in and pick up your badge
Invitation only
ESOMAR REPRESENTATIVES & LOCAL ASSOCIATIONS MEETING
Invitation only
LET'S CLICK
Engagement for research buyers and users
19:00
WELCOME RECEPTION
Networking drinks in the exhibition
9:00
OPENING & WELCOME
Contributions from ESOMAR Leadership & Local Representatives
Joaquim Bretcha, ESOMAR Director General
2024 YES [YOUNG ESOMAR SOCIETY] AWARDS
60 Second Pitch Competition
NETWORKING BREAK
THE HUMAN KALEIDOSCOPE:
Revealing Our True Colors
In this thought-provoking session, we'll explore the variegated aspects of behavior and choice that define our societies and workplaces. From the marketplace to the office and even into our homes, we will uncover the multidimensional colors of human and consumer dynamics.
Client topic
INSPIRING CONSCIOUS CONSUMPTION
Driving sustainable lifestyles in Colombia through shopping
Juan David Giraldo Ruiz, Ipsos, Colombia
Lucas Lopez Lince, Grupo Exito, Colombia
Case study
ACTING ON THE UNSAID
The say-do-gap and the infinite insights that emerge
Ezequiel Erdei, Mega Research, Argentina
Itzelli Vizcaino Cadena, Pepsico, Mexico
Case study
WORKPLACE PRODUCTIVITY
Is the key to organisational transformation based on a successful employee experience?
Mónica Lemoine, VíaCiencia, Colombia
Case study
THE ERA OF PET HUMANIZATION
From four-legged companions to full-fledged family members
Constanza Cilley, Voices Consultancy, Argentina
LUNCH
BREAKING THE MOLD:
Shattering Bias With Intelligence
A transformative experience that promises to leave you with a richer understanding of the diverse populations we serve. Prepare to gain a profound appreciation for the intricate hues of human experience as we explore how intelligence through research can foster inclusivity
Thought leadership / Call-to-action
AN UNCOMFORTABLE CHAT: MENTAL HEALTH, LGBTQ+ AND MARKET RESEACH
More actionable insights and better brand communication in a more critical society
Catalina Niño Peñuela, OMG Perú, Peru
Evelyn Juarez, Datum Internacional, Peru
Client topic
WHAT DO WOMEN THINK?
Latin American women’s vision on gender inequality, entrepreneurship, cost of living and self-esteem.
Adrian Kohan, Gentedemente, Argentina
Olga Bocanegra, Natura & Co (Avon), Argentina
NETWORKING BREAK
RAINBOW OF RESPONSES:
Emerging Trends Reshaping Data Collection
Industry trailblazers illuminate the emerging trends that are reshaping the landscape of data collection in the digital era. We'll traverse the spectrum of data collection methodologies, from the evolving terrain of political surveys to the innovative frontiers of synthetic data. This session is a must-attend for those eager to stay ahead of the curve in the dynamic world of market research.
Methodological innovation
REVOLUTIONISING VOTER DECISION-MAKING
Virtual surveys and their impact on informed voting in Colombia
César Caballero Reinoso, Cifras & Conceptos, Colombia
Case study
SYNTHETIC RESPONSES REVOLUTION
Harnessing the potential in mobile surveys with synthetic responses from real users
Leonardo Valente, LivePanel, Argentina
PAINTING TOMORROW:
Capturing The Essence Of A New Generation
In a landscape where tomorrow's trends are today's reality, "Painting Tomorrow" offers a forward-thinking analysis of Gen Z's aspirations and hurdles. This session delves into the heart of Latin America's youth and also includes the presentation of the YES Award winner, as voted for by our audience earlier in the day.
Case study
THE UN-FUTURISTIC FUTURE OF VEHICLES IN LATIN AMERICA
Understanding LATAM GenZ's "want-to-have-but-can't-have" dilemma within the automotive industry
Alejandra Alvarez, De La Riva Group, Mexico
Ana Paola Rodriguez, De La Riva Group, Mexico
Awards
YES AWARDS WINNER
Don't miss the electrifying Pecha Kucha presentation by the YES Pitch Contest winner - a rapid-fire showcase of innovation and fresh perspectives from the next generation of market research talent. Get ready for a whirlwind of inspiration in just 20 slides, each for 20 seconds, as we unveil the future of insights at ESOMAR!
18:30
COLORFUL COCKTAILS
9:00
METHODOLOGICAL MOSAIC:
Capturing Emotional Nuances In Research
Dedicated to exploring groundbreaking techniques and the subtleties of emotion, this session promises to equip you with insights into how emotional intelligence harnessed through sophisticated research techniques can lead to profound market transformations.
Methodological innovation
MAPPING THE EMOTIONAL LANDSCAPE
A new dawn for predictive consumer analytics
Jorge Quesada, SKIM, Costa Rica
Case study
AGILE ELEPHANTS
Using insights to boost the impact of policy-making
Melisa Breda, Buenos Aires City Government, Argentina
Patricio Pagani, The Black Puma, Argentina
Methodological innovation
UNLOCKING CONSUMER MINDS
How consumer neuroscience tools and biometric methods of packaging testing elevate product success
Luis Fernando Rico Navas, MindMetriks, United Kingdom
NETWORKING BREAK
HUES OF INNOVATION:
Research's Role In Product And Brand Evolution
Celebrate the colorful array of insights that propel brands forward and explore how research informs the creation of new products. Engage with the narratives of transformation and witness the synthesis of agility and substance in this must-attend session.
Client topic
THE PERFECT PAIR
100 years of history brought to life with a human-centric approach through a self-service tool
Diego Alarcón Carreño, The Coca-Cola Company, Mexico
Magdalena Garcia Grisanti, The Coca-Cola Company, Argentina
Case study
REBRANDING RESEARCH
Itaú Unibanco’s 27-year-old rebranding
Leonardo Brandão, Itaú Unibanco, Brazil
Case study
IN DUBIOUS BATTLE
The reconciliation of agility and depth
Carolina Perrot, UUEVO, Argentina
LUNCH
COLORFUL CONVERSATIONS ON AI:
Interactive Panels And Deep Dives
Immerse yourself in a vibrant dialogue to dissect and discuss the spectrum of AI's impact on your industry. This interactive session is a journey through the world of AI, spotlighting the innovation, challenges, and triumphs of integrating AI into the research landscape.
Client Panel
AI IN ACTION
Leading Brands Discuss Real-World Applications
Stay tuned for the panelists!
Roundtable Discussions
BREAKTHROUGH & BREAKOUT
Topics:
-
Exploring Insights through Synthetic Data
-
AI-Enhanced Qualitative Insights
-
AI-Driven Quantitative Discoveries
-
Crafting Narratives from AI-Generated Insights
-
Adapting Research Roles in the Era of AI
-
Ethical Considerations in AI and Navigating the Gray Areas
NETWORKING BREAK
MEDIA METRICS:
New Dimensions In Audience Measurement
Discover how new dimensions in audience measurement are revolutionizing the industry. In this session, we'll uncover the tactics and technologies that are not just tracking viewership but are redefining engagement and creativity in the media landscape.
Client topic
TACTICS TO BUILD CREATIVE PERFORMANCE
Breaking the established rules of effective creativity.
Lilian Otuka, TikTok, United States
Andrés Ucalon, TikTok, United States
Federico Zambrano, Netquest, Colombia
Case study
DATA-DRIVEN TELENOVELAS
Uniting entertainment and social change!
Heriberto Lopez Romo, El Instituto Inteligencia de Mercados, Mexico
Rosy Ocampo, Televisa Univision, Mexico
CLOSING & AWARDS
Joaquim Bretcha, ESOMAR Director General
17:00
FAREWELL DRINKS