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ESOMAR Latin America is over! Stay tuned for our next years event!

We are coming back to Latin America!
Join us in celebrating 25 years of bringing together the research industry's top leaders at the ESOMAR LATAM event. Since its first occurrence in 1991, we have been uniting the best and brightest in the region to discuss the latest business insights, innovative methodologies, data-driven strategies, customer-centric approaches, and cutting-edge technology. This year, we'll be taking place in Mexico City, a city that is a cultural and historical hub of Mexico, and a center of the insights industry.
Speakers
Speakers

Paulina Castillo (PepsiCo)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
Research Re-imagined: Contemporary Tales of Transformation

Raphael Alex de Sousa (qiip)
MONDAY
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"

Priscila Aramburu (de la Riva Group)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"

Patricia Fujisawa (SKIM)
TUESDAY
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"

Martha Rivera-Pesquera (IPADE Business School)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Magdalena Garcia Grisante (Coca Cola Company)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Raúl Gallego (qiip)
MONDAY
Keynote Speaker
Keynote Speaker

Jair Reyes (ABI)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Paulina Castillo (PepsiCo)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
Research Re-imagined: Contemporary Tales of Transformation

Raphael Alex de Sousa (qiip)
MONDAY
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"

Priscila Aramburu (de la Riva Group)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"

Patricia Fujisawa (SKIM)
TUESDAY
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"

Martha Rivera-Pesquera (IPADE Business School)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Magdalena Garcia Grisante (Coca Cola Company)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Raúl Gallego (qiip)
MONDAY
Keynote Speaker
Keynote Speaker

Jair Reyes (ABI)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Paulina Castillo (PepsiCo)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
Research Re-imagined: Contemporary Tales of Transformation

Raphael Alex de Sousa (qiip)
MONDAY
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"

Priscila Aramburu (de la Riva Group)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"

Patricia Fujisawa (SKIM)
TUESDAY
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"

Martha Rivera-Pesquera (IPADE Business School)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Magdalena Garcia Grisante (Coca Cola Company)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Raúl Gallego (qiip)
MONDAY
Keynote Speaker
Keynote Speaker

Jair Reyes (ABI)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Paulina Castillo (PepsiCo)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
Research Re-imagined: Contemporary Tales of Transformation

Raphael Alex de Sousa (qiip)
MONDAY
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"
Acceleration: Innovation at the Speed of Light
"Biometric, cognitive and predictive validation in Agile UX for a Colombian Fintech"

Priscila Aramburu (de la Riva Group)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"
Human Protagonists: Empathising with the Main Characters
"Innovating through disability research"

Patricia Fujisawa (SKIM)
TUESDAY
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"
Macrotrend: Business Adaptation Strategy
"Taming the Dragon"

Martha Rivera-Pesquera (IPADE Business School)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Magdalena Garcia Grisante (Coca Cola Company)
MONDAY
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"
Human Protagonists: Empathising with the Main Characters
"Are you OK ZOOMERS?"

Raúl Gallego (qiip)
MONDAY
Keynote Speaker
Keynote Speaker

Jair Reyes (ABI)
TUESDAY
The Magic of Diversity: A Client Panel
The Magic of Diversity: A Client Panel

Irma Wilde López (AT&T)
TUESDAY
Keynote Speaker
Keynote Speaker

Javier Rosas Delint (Kimberly Clark Mexico)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Fabiola Suarez (Fine Research)
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"
"New Trends on Healthcare Research in Latin America"

Fabian Echegaray (Market Analysis)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"

Diego Alarcón (The Coca Cola Company)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Elisa Romo De Vivar Villasana (DANONE)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"

Daniela Martínez (A+E)
TUESDAY
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"

Damián Gandolfi (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Daniel Lagache (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Irma Wilde López (AT&T)
TUESDAY
Keynote Speaker
Keynote Speaker

Javier Rosas Delint (Kimberly Clark Mexico)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Fabiola Suarez (Fine Research)
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"
"New Trends on Healthcare Research in Latin America"

Fabian Echegaray (Market Analysis)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"

Diego Alarcón (The Coca Cola Company)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Elisa Romo De Vivar Villasana (DANONE)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"
Shaping the Future: Predictions & Lifestyle Changes
"Shape the future on uncertain times"

Daniela Martínez (A+E)
TUESDAY
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"
Metamorphose: Changing Data into Audience Understanding
"Enhancing an advertising space with a 360º single-source view of its audience"

Damián Gandolfi (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Daniel Lagache (Cooperativa Mental)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."

Irma Wilde López (AT&T)
TUESDAY
Keynote Speaker
Keynote Speaker

Javier Rosas Delint (Kimberly Clark Mexico)
MONDAY
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"
Macrotrend: The Metaverse
"METAVERSE it is here, how do I eat this?"

Fabiola Suarez (Fine Research)
Human Protagonists: Empathising with the Main Characters
"New Trends on Healthcare Research in Latin America"
"New Trends on Healthcare Research in Latin America"

Fabian Echegaray (Market Analysis)
TUESDAY
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"
Shaping the Future: Predictions & Lifestyle Changes
"Framing lifestyles changes effectively"

Diego Alarcón (The Coca Cola Company)
TUESDAY
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."
Research Re-imagined: Contemporary Tales of Transformation
"Storybranding in Researchland."